Our seminars are developed for distinct professional tracks:
Advertising, General Management, News/Editorial, Circulation, Marketing, Weeklies and Digital/New Media.
They are also designed to enhance different capabilities:
Executive or Senior Leadership, Department (or Middle) Management and Professional Skills.
We neither accept nor reject seminar members based
on academic or other factors. Your desire for professional
growth doesn’t need to be ratified by us. But, physical
space is limited and it’s best to register early.
Sort by Seminar, Starting Date or Track
(click seminar titles for details)
| Seminar |
Dates |
|
Track |
| Benchmarks and Drivers of Bottom-Line Success
|
8/4 - 8/7/2008 |
|
General / Cross-Functional
Leadership
|
|
A seminar on the key drivers and metrics of newspaper organization success, for both the core product line and emerging new business units.
|
| Building the New Revenue Portfolio
|
9/22 - 9/24/2008 |
|
Advertising
Online
Innovators
|
|
A seminar for advertising and business development leaders who want to maximize cross-platform revenue opportunities beyond traditional advertising.
|
| Creating the Audience Development Department
|
11/10 - 11/12/2008 |
|
Circulation
General / Cross-Functional
Marketing
Newsroom
New
Leadership
Readership
Innovators
|
|
An integrated, customer-centric approach to growing print and online brands, creating new value and increasing market share.
|
| Designing the Digital Experience
|
7/14 - 7/16/2008 |
|
General / Cross-Functional
Marketing
Online
Innovators
|
|
A seminar for Web designers and producers who want to create engaging, interactive, digital experiences for users.
|
| Designing the Digital Experience Workshop
|
7/14 - 7/14/2008 |
|
Newsroom
Online
|
|
A one-day quick course for Web designers and producers who want to create engaging, interactive, digital experiences for users.
|
| Growing Audiences Beyond News
|
9/22 - 9/24/2008 |
|
Newsroom
Online
Innovators
|
|
Senior editors will learn how to apply the latest building blocks of Newspaper Next in order to grow readership and revenue and foster greater community interaction.
|
| Internet Strategies for Community Markets
|
7/9 - 7/11/2008 |
|
General / Cross-Functional
Online
Innovators
Community Markets
|
|
A seminar for news organizations in non-metro markets that want to develop and execute an integrated, profitable online strategy.
|
| Managing the Weekly Newspaper
|
9/8 - 9/11/2008 |
|
General / Cross-Functional
Non-Daily Publications
Leadership
Community Markets
|
|
A seminar for senior-level executives at weekly organizations that focuses on developing a future-oriented strategic vision, maximizing operational efficiencies, and leading the organization through transformative change to sustainable growth.
|
| New Editors' Survival Guide
|
9/15 - 9/18/2008 |
|
Newsroom
Leadership
|
|
Basic training for editors who are new to the requirements and responsibilities of supervising other journalists.
|
| New Managers' Survival Guide
|
11/17 - 11/20/2008 |
|
General / Cross-Functional
Leadership
|
|
Basic training for those who are new to the requirements and responsibilities of management.
|
News Editors and Copy Desk Chiefs:
New Roles in a Changing Newsroom
|
9/15 - 9/18/2008 |
|
Newsroom
Leadership
|
|
A seminar for editors who want to lead news processing desks through the changes they face as newsrooms restructure for innovation.
|
| Newspaper Next 2.0 Workshop (Northwestern)
|
7/18 - 7/18/2008 |
|
General / Cross-Functional
New
Leadership
Innovators
|
|
A one-day workshop focusing on API's new strategic concepts and practical guidance to help the industry make the leap beyond "newspaper companies."
|
| Newspaper Next workshop - seminário
|
9/10 - 9/10/2008 |
|
General / Cross-Functional
Innovators
|
|
Assista a este seminário-workshop e adquira preciosos conhecimentos sobre o processo para conceber projetos de inovação bem sucedidos e um marco estratégico para fortalecer a inovação em empresas de meios de comunicação!
|
| Transforming the Newsroom
|
7/14 - 7/16/2008 |
|
Newsroom
Leadership
Innovators
|
|
A new seminar for senior newsroom executives who need to transform their departments in a way that preserves their vital mission while serving the multiple information needs of fragmenting audiences.
|
