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Coming to API
Discussion Leaders
Michael Schlein
Director for Product Development, The New York Times Regional Media Group Appearing at: Transforming the Advertising Department 06/09/2008 - 06/11/2008 Seminar Schedule
Find Seminars
Early-bird Deadlines Register soon for early-bird savings:» Benchmarks and Drivers of Bottom-Line Success 8/4 - 8/7/2008 » Managing the Weekly Newspaper 9/8 - 9/11/2008 9/15 - 9/18/2008 » News Editors and Copy Desk Chiefs: 9/15 - 9/18/2008 |
Seminars for 2004 
Stage 1: High intensity business coverage - San Jose A Workshop from the Donald W. Reynolds National Center for Business Journalism 
Advertising Leadership: Building Your Team, Your Revenue, Your Market Share (metro markets) March 28 - April 2, 2004
Advertising Leadership: Building Your Team, Your Revenue, Your Market Share (community markets) September 19 - September 24, 2004 Attendees will learn how to analyze their markets, organize their departments, segment their customer bases, understand their competition and develop effective techniques for capturing new market share.
ASNE Institute for Journalism Excellence
Authenticity: The Retreat for Media Women May 16 - May 20, 2004
Basic Circulation Sales (online) Essential Elements of Circulation Subscription Sales, Strategies For Direct Sales To Consumers March 29 - April 2, 2004
Business Editors: Covering Wall Street and Main Street September 19 - September 23, 2004 API has partnered with the Donald W. Reynolds National Center for Business Journalism and The Wharton School at the University of Pennsylvania to take a fresh look at the importance of business coverage and the demands it must satisfy.
Stage 1: High intensity business coverage - Harrisburg A Workshop from the Donald W. Reynolds National Center for Business Journalism November 6 - November 6, 2003
Circulation Executives: Best Practices for Increasing Readership, Retention and ROI November 7 - November 12, 2004 Study ways to use new research, metrics, information and strategies to help take newspaper readership from survival mode to growth mode.
City and Metro Editors: Leading a Reader-Driven Newsroom (for community markets) July 18 - July 22, 2004 Learn skills to produce a compelling local report and develop an outstanding local-news staff. Explore ways to help readers understand both their neighborhoods and the world.
City and Metro Editors: Leading a Reader-Driven Newsroom January 18 - January 22, 2004
Classified Advertising Leadership: Guerrilla Tactics for a Marketplace War November 14 - November 19, 2004 This seminar is designed to give classified managers the weapons they need to become more effective leaders, guide their staffs to peak performance, and develop defensive and offensive strategies for winning the war on the on the print page and on the Web.
Compelling Storytelling: Writing and Editing for Readers (in Pomona, California) November 14 - November 18, 2004 Learn the nuts and bolts of research, interviews and crafting a story. Editors and reporters work in teams to figure out collaborative relationships for writing that satisfies the artistic spirit of the journalist and intrigues and delights the reader.
Consumer Marketing Strategies: Romancing the Reader March 14 - March 18, 2004
Critical Management Skills: New Lessons for New Leaders October 17 - October 21, 2004 Learn simple and essential survival techniques from seasoned executives, metrics that matter in media, and how to understand and leverage your strong points and overcome your shortcomings to produce performance as a day-to-day manager.
Design for Tomorrow’s Readers: Building a Showcase for the News Co-sponsored by the Society for News Design. February 22 - February 26, 2004
Digital Story Master Class Advanced Content for the Online Audience July 26 - July 30, 2004 Some of the world’s most experienced online communicators show your most creative content executives and producers how to deliver a rich and informative digital-story experience to your Internet audience. Focus on innovation, imagination, workflow and tools.
Editing the Weekly & Community Newspaper February 3 - February 7, 2004
Executive Development Program (metro markets) February 8 - February 13, 2004
Executive Development Program (community markets) February 29 - March 5, 2004
Executive Development Program (community markets) In partnership with Suburban Newspapers of America August 1 - August 6, 2004 A powerful leadership simulation that models the culture, challenges and operational decisions that media leaders face in running a daily news operation over a five-year period.
Executive Development Program (metro markets) November 7 - November 12, 2004 A powerful leadership simulation that models the culture, challenges and operational decisions that media leaders face in running a daily news operation over a five-year period.
Executive Marketing Co-sponsored by the Newspaper Association of America May 10 - May 14, 2004
High-Performance Leadership May 2 - May 5, 2004
Journalism Educators June 6 - June 10, 2004
Layout and Design (online)
Lifestyle Editors: Reflecting Everyday Life for Everyday Readers March 21 - March 25, 2004
Management of the Weekly Newspaper June 13 - June 17, 2004
Monetize The Web The Zip-Boom-Bop Holy Cow Oh My God Ka-Ching Master Class September 12 - September 15, 2004 A detailed overview of how today’s most successful online business strategies and tactics can sustain growing revenue and profits. Focus on how to tap into the growing online advertising market and turn it into a cross-platform money maker. Learn how to fulfill brand objectives and build creative,multi-platform sales teams, how to analyze consumer behavior and audience trends, and how to close deals.
News Editors and Copy Desk Chiefs: Inspiring the Team, Sharpening the Package October 3 - October 7, 2004 Develop strategies, tools and techniques for raising your newspaper's standards for completeness, balance and accuracy. Learn how to manage and motivate your staff better, improve collaboration with other departments and become an effective agent of change in your newsroom.
Newsroom Leadership: New Directions for Executive and Managing Editors July 25 - July 30, 2004 An essential rung in the development ladder of news executives, this program focuses on all aspects of leading a newsroom: recruiting and retaining talented journalists, upholding reporting standards, reversing readership declines and tackling problems in newsroom culture.
Partnership for Online and Beyond: Strategic Thinking for a Multiplatform World (for global and national markets)
Partnership for Readership: Leveraging Circulation/Editorial Alliances September 12 - September 15, 2004 This unique seminar involves attendance by two people from the same newspaper-one editor and one circulation executive-who work together to develop concrete, substantive steps to build a broader, permanent reader base.
Photo Department Leadership: Motivating the Visual Team, Harnessing the Power of Pictures November 14 - November 18, 2004 Here are the tools for taking full advantage of power images. Participants learn how to become essential voices in the planning process, help them stay a step ahead of the city desk and demonstrate the immediate impact they can have when the photo department is integrated with the entire newsroom.
Publishers' Forum on Ethics and Responsibilities September 29 - September 30, 2003
Revenues & Costs: Total Newspaper Management Co-sponsored by International Newspaper Financial Executives Features the Inland Press Association July 11 - July 15, 2004 Using the Inland/INFE National Cost and Revenue Study we provide you with the tools to understand and act on the drivers that affect the bottom line. Delve into financial information and other data gathered from hundreds of newspapers.
Single Copy: Hot Ideas for High-Volume Sales January 11 - January 14, 2004
Sports Department Leadership: Covering the Serious Business of Games April 25 - April 29, 2004
The Publishers' Forum June 13 - June 15, 2004
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