Our seminars are developed for distinct professional tracks: Advertising, Circulation, Community Markets, General/Cross-Functional, Innovation, Leadership, Marketing, Newsroom, Non-Daily Publications and Readership, Many are applicable to all levels of management, although some are also targeted specifically at certain levels of experience: Executive or Senior Leadership, Department Heads, Middle Management and Entry-Level Management.
We neither accept nor reject seminar members based on academic or other factors. Your desire for professional growth does not need to be ratified by us. But physical space is limited and it is best to register early.
API has fellowship money available for individuals who wish to attend a seminar and need financial assistance.
If you are already registered for a seminar and need to download seminar materials, please click here.
| Seminar |
Dates |
|
Track |
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Be the Answer
Databases That Generate Audience and Revenue
|
5/30 - 5/30/2008 |
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A one-day workshop providing strategies, tactics and best practices that transform newspapers into the online answer source for their communities.
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| Newspaper Next 2.0 Workshop (New York)
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5/30 - 5/30/2008 |
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A one-day workshop focusing on API's new strategic concepts and practical guidance to help the industry make the leap beyond "newspaper companies."
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| Transforming the Organization
|
6/2 - 6/5/2008 |
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A seminar for senior-level executives that focuses on the ways in which newspaper organizations need to transform themselves internally in order to thrive in today's disruptive media environment
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| Web 2.0 Strategic Overview
|
6/6 - 6/6/2008 |
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A one-day workshop designed for newspaper executives who must make bold choices about their organization’s digital future.
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| From Management to Leadership
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6/9 - 6/12/2008 |
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Designed to prepare experienced managers to take on advanced leadership roles in an environment of transformational change.
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| Transforming the Advertising Department
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6/9 - 6/11/2008 |
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A seminar to help newspaper organizations structure their business sales operations to be able to maximize revenue in a complex and changing environment
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| Leading the Weekly and Community Newsroom
|
6/18 - 6/21/2008 |
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A seminar for editors of weekly newspapers of all sizes and of small community dailies who want to strengthen their local franchise.
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| Newspaper Next seminario-taller
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7/1 - 7/1/2008 |
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¡Asista a este seminario-taller y adquirirá valiosos conocimientos sobre un proceso para concebir proyectos de innovación exitosos y un marco estratégico para fortalecer la innovación en empresas de medios!
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| Internet Strategies for Community Markets
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7/9 - 7/11/2008 |
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A seminar for news organizations in non-metro markets that want to develop and execute an integrated, profitable online strategy.
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| Transforming the Newsroom
|
7/14 - 7/16/2008 |
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A new seminar for senior newsroom executives who need to transform their departments in a way that preserves their vital mission while serving the multiple information needs of fragmenting audiences.
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| Designing the Digital Experience
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7/14 - 7/16/2008 |
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A seminar for Web designers and producers who want to create engaging, interactive, digital experiences for users.
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| Benchmarks and Drivers of Bottom-Line Success
|
8/4 - 8/7/2008 |
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A seminar on the key drivers and metrics of newspaper organization success, for both the core product line and emerging new business units.
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| Managing the Weekly Newspaper
|
9/8 - 9/11/2008 |
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A seminar for senior-level executives at weekly organizations that focuses on developing a future-oriented strategic vision, maximizing operational efficiencies, and leading the organization through transformative change to sustainable growth.
|
News Editors and Copy Desk Chiefs:
New Roles in a Changing Newsroom
|
9/15 - 9/18/2008 |
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A seminar for editors who want to lead news processing desks through the changes they face as newsrooms restructure for innovation.
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| New Editors' Survival Guide
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9/15 - 9/18/2008 |
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Basic training for editors who are new to the requirements and responsibilities of supervising other journalists.
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| Building the New Revenue Portfolio
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9/22 - 9/24/2008 |
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A seminar for advertising and business development leaders who want to maximize cross-platform revenue opportunities beyond traditional advertising.
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| Growing Audiences Beyond News
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9/22 - 9/24/2008 |
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Senior editors will learn how to apply the latest building blocks of Newspaper Next in order to grow readership and revenue and foster greater community interaction.
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| Creating the Audience Development Department
|
11/10 - 11/12/2008 |
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An integrated, customer-centric approach to growing print and online brands, creating new value and increasing market share.
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| New Managers' Survival Guide
|
11/17 - 11/20/2008 |
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Basic training for those who are new to the requirements and responsibilities of management.
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