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Awareness of more 'global' news brands is very low in most countries. For the 16 specific international news brands tested in the survey (see questionnaire in Methodology Section for the total list), less than half of respondents across the ten countries were sufficiently aware of them to respond.
The most trusted global news brands among those tested include the BBC (with 48% across the 10 countries saying they have a lot or some trust) and CNN (44%). Even though Internet web sites in general do not receive particularly high trust ratings, three Internet portals received the next highest prompted trust ratings across the 10 countries; namely, Google (30%, a lot or some trust), Yahoo (28%), and Microsoft/MSN (27%).
Newsweek (25%) and Time (24%) are next most trusted among the 16 global news brands tested in all countries. Al Jazeera (23%) came next but it also had the highest percentage of people (19%) expressing no trust or not much trust in providing the information they want.
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