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Over one in four people (28%) across the 10 countries surveyed either strongly agrees (13%) or somewhat agrees (15%) with the statement, "In the past year I have stopped using a specific media source because it lost my trust."
This is particularly the case in Brazil (44%), Egypt (40%), South Korea (39%), and the US (32%). Russians (10%) are least likely to say this, as are Germans (15%), and Indonesians (17%). Citizens of the UK (29%), India (28%), and Nigeria (27%) define the average position across the 10 countries.
Those most likely to have stopped using a news source because of a breach of trust (the 13% strongly agreeing they have done so in the past year) are more likely to be urban males, aged 18-24. Further analysis of the findings suggests this young male audience is moving away from television towards the Internet - ten percent fewer of them, compared to the average, name television as their most important news source (46% as opposed to 56% overall); and 15 percent say the Internet is now their most important news source in an average week, compared to just 9 percent of respondents as a whole.
GlobeScan's Doug Miller comments, "Trustworthy news matters very much to people; if they feel they aren't getting it, a significant minority switch sources; and young urban men are voting with their 'clicks' to get the news they want on-line."
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