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SYNAPSE

The Media Center Matrix: Designed to evaluate, implement, and map media strategies. Enterprises can plot expanding capabilities of information technologies and emerging behaviors of media audiences. New research and programs planned.
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We incorporate our unique experience, knowledge-base, heritage and perspectives into its development. This combination of capabilities enables us to provide insight and provoke our clients to think differently about where our industry is headed.

We convene symposiums, seminars and forums of thought leaders from a wide array of industries. Our role is one of assembler and guide as we lead these groups through an exploration that enables participants to think differently and to create solutions.

The Media Center partners include leading research organizations who enable us to ensure top quality research. These organizations include academic institutions, research companies and non-profit organizations.

The Media Center's partnership with leading ethno-futurists, Glüh, provides continuing field research into social and cultural changes from a global perspective. These researchers track consumer, market and social developments by immersing themselves in the "local" culture in around-the-clock analysis. This model provides answers to specific questions on the evolvement of news, information and media from a user point-of-view in the short term as well as identifying longer-term trends and opportunities.

The Media Center has also partnered with BIGresearch, a leading online market research firm. BIGresearch analyzes consumer intentions -- past, present and future -- to foster more successful decision-making in today's competitive demand-driven market.

The syndicated Simultaneous Media Usage Study (SIMM) provides a tool to assist media organizations in understanding the inter-relationships between media platforms and how that impacts marketing effectiveness and ROI of communications expenditures. SIMM research focuses on specific retailers as well as targeted consumer groups: i.e. age, gender, income, lifestyle, geography, etc. SIMM allows analysts to see how consumers take in media and process information --and what they do with it once they have it. Do they surf the Internet while watching television? Do they read the newspaper while listening to the radio? And do they share that information with others? The resulting data connects those habits to actual purchasing decisions and trends.

For example, the survey has found that consumers who use multiple media at the same time tend to give and receive information to peers about products they've purchased and what stores they patronize --they're communicators, and therefore they have influence. This information is critical to retailers and media professionals across all aspects of the industry, as it allows them to focus on the constituency that exerts the greatest influence, creating a greater ROI and more sound connection to consumers.