Knight Ridder Digital CEO and San Francisco Chronicle publisher to lead discussions at The Media Center's Digital Revenue Shock Tour

For Immediate Release

Reston, VA - Hilary Schneider, CEO of Knight Ridder Digital, and Steve Falk,
publisher of the San Francisco Chronicle, have joined the roster of media movers
who will lead discussions during The Media Center's Digital Revenue Shock Tour,
Nov. 4-7, in San Francisco.

The Shock Tour is a rare opportunity to learn from and network with some of
the best and brightest in the Bay Area in an intimate, face-to-face setting.
It's a forum for online media professionals to learn about and explore the latest
strategies for and approaches to generating revenue over the Internet. The program
is structured around visits to the San Francisco Chronicle, PCWorld.com and
CBS.MarketWatch. Other discussions will be led by:

* Larry Kramer, Founder & Chairman, CBS.MarketWatch



* Kevin McKean, CEO & Editorial Director, InfoWorld Media
Group



* Ulla McGee, General Manager, PCWorld.com



* Robert Cauthorn, Vice President, Digital Media, San Francisco
Chronicle

The seminar is for senior online and offline directors and senior executives
responsible for online P&L, advertising and revenue strategies - such as
advertising directors, VPs, publishers, general managers, marketing and strategic
planning directors. Company participation in teams is highly recommended.

Participation is limited to no more than 40 people. Seats remain available
but registrations must be received soon in order to finalize hotel and meal
arrangements.

To register immediately, click here

Additional program details, click here

About The Media Center at the American Press Institute

The Media Center helps executives, professionals and educators around the world
think more clearly about their digital, multimedia futures through research,
publications and small-scale peer-to-peer education programs. The American Press
Institute was formed by newspaper publishers in 1946 to develop leadership,
management and skills training for the news industry. The not-for-profit Institute
offers more than 35 seminars annually. It also conducts training online and
creates tailored on-site programs for individual companies. For more about The
Media Center, go to: www.mediacenter.org