Dominik von Jan

Dominik is the creator of NNBT NextNext Big Thing™, a global market strategy and youth trend consulting service. Before starting NNBT, Dominik co-developed the Ethnofuturist strategy approach with his company Glueh, was part of a think tank for Telefonica Moviles' German mobile operator start-up, head of Razorfish Strategy Consulting Germany, and management consultant for PricewaterhouseCoopers. Dominik is a thought leader in ethnographic user research and in user trend-based strategy development.