Steve Rubel

Steve Rubel is a PR strategist with nearly 15 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel heads up the agency's new Micro Persuasion practice, which helps clients launch conversational marketing programs that include blogs, podcasting and RSS. He also widely evangelizes the use of these new technologies via his well-read Micro Persuasion weblog.