Jeff Lorbeck

Vice President and General Manager for MediaFLO, QUALCOMM
Lorbeck oversees the development and marketing of the MediaFLO technologies (including the Media Distribution System, or MDS, client/server product and the high-speed FLO air interface), as well as the MediaFLO USA, Inc. QUALCOMM subsidiary. MediaFLO USA, Inc. is deploying a nationwide network in the U.S. based upon the MDS and FLO technologies, aggregating multimedia content (both video and audio), and offering a wholesale multimedia service to wireless operators.
Lorbeck joined QUALCOMM in 1994 as a senior engineer on the Globalstar systems team and advanced to vice president of engineering. In 2000 Lorbeck became vice president of business development for Globalstar, heading its consumer, data, aviation, and infrastructure product lines. Soon thereafter, he moved into Corporate Global Business Development where he managed support of CDMA wireless operator deployments worldwide. After returning from a Beijing, China assignment for QUALCOMM in the spring of 2003, Lorbeck moved into the position of vice president and general manager for QUALCOMM Technology and Ventures (QT&V), managing both the technology R&D and venture capital arms of QT&V.
Prior to joining QUALCOMM, Lorbeck served as a post-doctoral research associate at the University of Wisconsin – Madison.
Lorbeck holds a Ph.D. in electrical engineering, a master’s degree in electrical engineering, and a bachelor of science degree in electrical engineering from the University of Wisconsin – Madison.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Skip to navigation
