Rob Enderle

Rob Enderle is identified by firms like the Kensington Group and publications like Technology Marketing as one of the most influential technology analysts in the world. As President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm, he provides regional and global companies with guidance in how to better target customer needs; create new business opportunities; anticipate technology changes; select vendors and products; and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, ROLM, and Siemens.

Rob has been ranked #1 since 1995 in press coverage world wide and been captured by the Wall Street Journal, Boston Globe, CNN, CNBC, the AP, Reuters, Bloomberg, New York Times, LA Times, Mercury News, MSNBC, NPR, and other services and papers world wide. He has been a regular on CNET Radio, TechTV, and has done special segments for United Airlines in flight programming.

Currently Rob writes for a wide variety of publications. For eWeek he is one of the Mobile Editors and does a bi-weekly column on mobile technology. For TechNewsWorld he writes a weekly column on technology events, with a focus on emerging technology, trends, and news. For Internet Week he does a monthly column on broad technology market trends and news. And for ComputerUser he does a monthly column on emerging personal technology. Rob also does a weekly radio spot for Wall Street Journal radio on consumer technology. Along with his other endeavors Rob’s hobbies include digital photography, building and modifying personal computers, and he often works with young companies like OQO to help them get started.

Throughout his career Rob has been credited with a number of impressive accomplishments. He specified, deployed and audited one of the first large scale CRM applications in the mid-80s. He was instrumental in the successful acquisition by ROLM systems of its channel partners in the late-80s and was placed in IBM’s executive resource program as a result of his work on their divestiture of ROLM. In the 90s he accurately forecast the decline of Apple and the failure of Netscape months in advance of the actual events. In the 2000s he is credited with forecasting the decline in the personal technology segment along with the key causes driving that decline. As he became better known and the traditional research firms fell into decline his clients recommended he go out on his own and form a company to better address their emerging needs. This was the beginning of the Enderle Group, a company focused on the future of personal technology, the companies who build it, and the users who consume it.