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Scott A. Gatz





Senior Director, Personalization Products, Yahoo, Inc.

Scott drives strategy and manages product development for key personalization features across the Yahoo! network and is responsible for the popular My Yahoo! service. My Yahoo! recently redesigned to bring RSS to a mainstream audience.

With Yahoo since 1998, he integrated the GeoCities technology and users into the Yahoo! platform after that acquisition, and went on to lead the team that negotiated and launched the relationship with Overture.

Immediately prior to joining Yahoo!, Scott served as an independent consultant building solutions for clients interested in using the Internet to increase productivity and strengthen customer and employee relationships.

Scott’s early career was diverse, ranging from television production at the Lifetime channel and NBC to product development and management for major information providers. In the early 90’s, he spent two years at Reuters where he managed a team that developed and marketed educational and online news products for the healthcare industry.