Pete Blackshaw

Pete Blackshaw is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He presently serves as Chief Marketing and Client Satisfaction Officer of Intelliseek, a Cincinnati company specializing in measuring and analyzing online "buzz" -- or Consumer Generated Media (CGM) - in blogs, forums, message boards, online communities, and direct consumer feedback to companies. Intelliseek clients include Ford, Procter & Gamble, Sony, Unilever, Toyota, and Hewlett Packard. Intelliseek's blog portal, Blogpulse.com monitors over 3.5 million blogs every day, and serves as a showcase of Intelliseek's advanced text mining capability. Intelliseek was recently named to Inc 500's list of "Fastest Growing Privately Held Companies."

Pete is the founder of the recently established Word-of-Mouth Marketing Association, one of the fastest growing industry groups in advertising and marketing circles, and he presently authors a bi-weekly column on digital marketing strategy targeted to CMOs for JupiterMedia's ClickZ network. He's frequently quoted in major publications, including the Wall Street Journal, New York Times, Advertising Age, and USA Today. He authors several work and personal blogs, including www.blogwebinar.com, www.hybridbuzz.com, and www.emailbymachiavelli.com.

Blackshaw came to Intelliseek as the result of its 2001 merger with PlanetFeedback, a company he founded in 1999 after a career in interactive marketing and brand management at Procter & Gamble. At P&G, he led initiatives dealing with online advertising development, online issues/rumor management, online sampling, database marketing and consumer word-of-mouth behavior. He also co-chaired and organized the P&G sponsored Future of Advertising Stakeholders Summit (FAST-Summit). Before receiving his master's degree from Harvard Business School in 1995, Blackshaw served as a press secretary and legislative consultant to then-Senator Art Torres in the California Legislature, where he guided several consumer-focused bills to passage and initiated the nation's first "interactive" legislative hearing. He has a BA from the University of California at Santa Cruz.