Dennis Flynn

Dennis Flynn is the founder of The Sonar Group, a management consulting firm whose core competencies are in business and brand strategy, marketing and communications. Their efforts are focused on generating profitable growth and value optimization for the firms they represent. Flynn has experience in client, agency, academic and entrepreneurial environments. He has held senior level positions with major firms such as Saatchi & Saatchi, J.Walter Thompson and Beatrice Foods/Swift & Co., helping these firms as well as their clients create, develop and sustain successful branding and communication strategies. He has also led brand and marketing efforts for clients such as Steelcase Inc., Sanrio, Chevron, Toshiba, Enron, Gateway, Ericsson Wireless, Qualcomm and U.S. Robotics. Flynn has participated as an advisor in the IBM Mobil Computing Conference. He has been involved with investor groups (Sjunnesson & Krook) and start-ups out of Sweden (MobilStart) as well as out of the U.S. With McKinsey & Company, he has evaluated start-up opportunities for investors and businesses within the mobile Internet space in Scandinavia. Flynn serves on various advisory boards with emerging growth companies, helping them define, design and execute corporate and brand strategies that are geared to driving revenue, profitability and success. As a result of his experience and expertise, he developed a strategic-planning model called "the Sonar Model." Flynn is author of "Brand Clout…Maintaining Relevancy and Profitability Amidst Constant Change." He has been a guest lecturer for both academic and corporate audiences on the issue of strategic branding and brand architectures and participated in various symposiums as a branding expert. He has also been a guest "mentor" for the Menttium 100 organization, a one-year comprehensive executive-development program for women recognized as future corporate leaders by their organizations.