Mobile Media

April 26-29, 2005

Featuring Discussions With:

Rafat Ali Editor and Publisher, ContentNext

Gilles Babinet Chairman & Co-Founder, Musiwave

Jon Bostrom Senior director of Java in Technology Platforms, Nokia

Marc Brown Co-Founder, President, Buzznet Inc.

Antony Bruno Senior Writer - Digital, Billboard Magazine

Steven Cistulli Panasonic Mobile Communications Development Corporation of U.S.A.

Rob Enderle Principal Analyst, The Enderle Group

Scott Fox Chairman and CEO, Global View Partners

Brian Gratch Principal, Gratch Associates

Brian Hecht CEO, Kikucall

Dewayne Hendricks CEO, Dandin Group; member of FCC Technological Advisory Council

Lucy Hood Senior Vice President, Content and Marketing, News Corporation

Susan Kaup Consultant; founding member of BostonWAG

Paul Longhenry Vice President Business Development, Sonim

Jeffrey Lorbeck Vice President and General Manager for MediaFLO, QUALCOMM

Susan Mernit Fellow, The Media Center at API

Andrew Nachison Director, The Media Center at API

Dean Newton Vice President of Entertainment Media, InfoSpace Mobile

Mike Outmesguine President and Founder, TransStellar, Inc.

Howard Owens Director of New Media, Ventura County Star (E.W. Scripps)

Scott Rafer President & CEO, Feedster

Mitch Ratcliffe Co-Founder, Persuadio

Tim Repsher Technology Manager, The Bakersfield Californian

Scott Smyers President and Board Chairman, Digital Living Network Alliance; VP, Network & Systems Architecture Division, PlatformTechnology Center of America, Sony

Karen Stephenson President, NetForm

William Weiss Senior Fellow, The Media Center; Chairman & CEO, The Promar Group

Anita Wilhelm Co-founder, Caterpillar Mobile

This executive seminar demystifies mobile and wireless broadband, exploring the business opportunities, emerging technologies and new consumer behavior quickly evolving at the crossroads of media, technology and society. At this Media Center event, you will get the foundations for new revenue, new partnerships, new products and new audience acquisition.

The Media Center 2005 Mobile Media program will explore a range of topics examining all aspects of wireless adoption: how to do it, what the benefits will be and how it affects the end user. This is a hands-on, interactive event that will include one-on-one interviews, workshops, issue-driven discussion and focused, high-impact case studies – all with intense attendee participation.

What trends and market disruptions are emerging that will change today’s economic models and alter the digital-media consumer experience? How can established companies look ahead and evaluate these developments – are they opportunities or threats? And how do new tools, services and copyright paradigms shift the business and social landscape?

We’ll look at:

THE FUTURE:

o Untethered lives: Mobile users in Japan
o Mobile and radio: How the next generation is evolving
o Mobile media: What’s new and next?
o Convergence of peer-to-peer services and free broadband environments (Skype, free WiFi, etc.)

THE BUSINESS CONCERNS:

o How will content and business models evolve for the mobile market?
o Wireless content: Companies and deals to watch
o Mobile and traditional newspapers
o The future of micro content and mobile devices: Applications and meaning for media
o Beyond carriers: Alternative pathways to Anywhere Media

THE POLICY ISSUES:

o FCC and Free Spectrum
o Community wireless: What it is, why it matters, the story in Boston
o Media, wireless and the greater good: Social capital and media

Tentative schedule

(updated April 14, 2005)

Tuesday, April 26

6:00 p.m. Media Center welcome, opening remarks and performance

Wednesday, April 27

8:30-9:00 Welcome and intros

The Present: Key Behaviors, Technologies and Policy Debates

9:00- 9:30 Opening Talk

Mobile and Media: The Fox Perspective, with Lucy Hood, SVP of Content and Marketing, News Corp

9:30- 10:45 Session 1

KEYNOTE: The Mobile Experience: Asia, Europe, North America, with Brian Gratch, Principal, Gratch & Associates

Discussion on emerging opportunities

o Steve Cistulli, Panasonic Mobile Communications
o Scott Smyers, President, DLNA; VP, Platform Technology Center of America, Sony

Break: 10:45-11:00

11:00-11:45 Session 2

DISCUSSION: Mobile Digital Media: How Will Content & Business Models Evolve for the Mobile Market?

o Scott Fox, Chairman and CEO, Global View Partners
o Scott Rafer, President and CEO, Feedster

11:45- 12:30 Session 3

THINKING MOMENT: The Mobile Technology Landscape: How Information Suppliers Fit With Competing Technologies on One Hand and Human Behavior on the Other, with Rob Enderle, The Enderle Group

12:30-1:30 LUNCH

1:30-2:00 Break

2:00-2:30 THINKING MOMENT, with Jeff Lorbeck, VP and General Manager of MediaFLO, QUALCOMM

2:30-3:30 Session 4

DISCUSSION: Mobile Entertainment Media: What’s Happening With Games, Music and Community, moderated by Susan Mernit, Media Center Senior Fellow

o Gilles Babinet, CEO, Musicwave
o Heidi Lehmann, EVP, Strategic Alliances, Third Screen Media
o Antony Bruno, Senior Writer/Digital, Billboard Magazine
o Marc Brown, President, Buzznet Inc

3:30-4:30 Session 5

DISCUSSION: What's Next in Mobile Media: New Tools and Emerging Behaviors

o Mitch Ratcliffe, Co-Founder, Persuadio
o Brian Hecht, CEO, Kikucall

4:30-4:45 Break

4:45-5:45 Session 6

Deal Flow and Mobile Media: What’s Hot and What's Not, with Rafat Ali, Editor and Publisher, ContentNext

Thursday, April 28

8:30 a.m. Bus departs for USC Immersive Media Lab

9:00-12:00 USC Immersive Media Lab

Leading innovators and subject experts on distributed technologies will provide exposure to the latest mobile tools, trends and research. This interactive session is targeted to media and business professionals and technology strategists.

1:00-2:45 Session 7

The Mobile Consumer Experience: What’s Working, What Isn’t, with Dean Newton, Vice President, Entertainment Media, Infospace Mobile

2:30- 3:45 Session 8

DISCUSSION: Mudslides, Tsunamis and Mobile Journalism: How Traditional Journalism Is Short-Cut by Scene Bystanders With Camera Phones and IM/SMS

o Tim Repsher, Technology Manager, The Bakersfield Californian
o Howard Owens, Director of New Media, Ventura County Star

3:45-4:00 Break

4:00-5:00 Session 9

The Nomadic Race at an Internet Pace, with Dr. Karen Stephenson, President, NetForm

5:00-5:30 Session 10

Bill Weiss, Chairman and CEO, The Promar Group

7:00 to 9:00

Dinner & Insider’s Look, hosted by Fox Studios

Friday, April 29

9:00-9:45 Session 11

Where Is the Love? Wireless, Social Capital and the Public Good, with Andrew Nachison, Director, The Media Center

9:45-10:45 Session 12

DISCUSSION: Mobile and Spectrum, and Local and Community Wireless (the Mesh Network), moderated by Susan Mernit, Media Center Senior Fellow

o Dewayne Hendricks, CEO, Dandin Group; FCC Technological Advisory Council member
o Susan Kaup, BostonWAG
o Mike Outmesguine, Co-Founder, SoCal Wireless Users Group; President and Founder, TransStellar Group

10:45-11:30 Session 13 TBA

11:30–Noon

WRAP-UP AND ADJOURNMENT: Summary of Recommendations

Next steps and closing remarks, with Andrew Nachison, Director, The Media Center

Lunch on your own