Convergence - Postponed

Co-Sponsors:

Co-located with NEXPO, the annual newspaper technology trade show

What: A half-day executive workshop co-located with the NEXPO conference and trade show, designed to explore the next phase of multiple media innovation. Acquire a deeper understanding of the strategies and tactics behind the world's most advanced converged media enterprises. Then look beyond today's standard models and best practices to what's coming next from different industry sectors, including: mobile broadband, connected homes, HD interactive digital video and grass roots social networks and massively multiplayer games.

Who Should Attend: Corporate and operational senior executives, decision makers and thought leaders from print, broadcast, online and mobile media, advertising, mobile, consumer electronics and enabling technology firms, venture capital and finance, researchers, educators, NGOs and other organizations.

Why: Learn how The Media Center recommends established and startup companies embrace permanent changes in the behaviors and capabilities of multimedia audiences. Topics will include:

- The state-of-the-art in print-broadcast-online media convergence
- Mobile, multimedia audiences and the forces shaping changes in media
- Converged content and revenue
- Empowered individuals and their tools: We Media and the role of participant audiences
- Blogs, RSS, search and new revenue opportunities
- Advertising across media
- Digital Think: New story forms for the converged audience
- Investment View: An economic analysis of convergence

The program includes an executive exercise designed to help you understand and implement The Media Center Matrix, a model to understand your current strategies and how others can help your company become tomorrow's adaptive multimedia information enterprise.

Spend a day or two at the NEXPO trade show (March 19-22), then join for an intense half day briefing and discussion for senior executives.

Schedule: The workshop begins 1 p.m. March 22 at the Dallas Convention Center.
Concludes: 5 p.m. March 22.