Emerging Technology, Business and Policy for Senior Executives

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Co-Sponsors:

February 8-10, 2005

Featuring Discussions With:

Chris Anderson Editor-in-Chief, Wired magazine

Kevin Bankston Attorney, Equal Justice Works; Bruce J. Ennis Fellow, Electronic Frontier Foundation

Pete Blackshaw Chief Marketing Officer, Intelliseek; Co-Founder, WOMMA

Neil Budde Director of News, Yahoo! Inc.

Sandy Close Executive Director, Pacific News Service

Esme de Guzman Vos Founder, Muniwireless.com

Brad deGraf Co-Director, Moving Image Archive at the Internet Archive; Executive Director, Internet Bookmobile project

Joel Dreyfuss Editor-in-chief, Red Herring

Caterina Fake Co-Founder, Flickr

Mark Fletcher CEO & Founder, Bloglines

Bill Flitter Founder & Chief Marketing Officer, Pheedo, Inc

Craig Forman Vice President, Information and Finance, Yahoo! Inc.

Scott A. Gatz Senior Director, Personalization Products, Yahoo, Inc.

Lauren Gelman Associate Director, Stanford Law School's Center for Internet and Society (CIS)

Dan Gillmor Founder, Grassroots Media Inc; Author, "We the Media"

Seth Goldstein Co-Founder & Chairman, Majestic Research

Jay Harris President & Publisher, Mother Jones

David Hornik VC, August Capital

Salim Ismail Co-Founder & CEO, PubSub Concepts, Inc.

Jim Kennedy Vice President; Director of Strategic Planning, The Associated Press

Richard Landry Executive Director, The Independent Press Association

Om Malik Senior Writer, Business 2.0

Ross Mayfield CEO & Co-Founder, Socialtext

Susan Mernit Fellow, The Media Center at API

Dave Morgan CEO, TACODA Systems, Inc.

Kurt Oeler Digital Media Consultant

Scott Rafer President & CEO, Feedster

Dave Samuel President & Co-Founder , Grouper Networks

Ellen Siminoff President & CEO, Efficient Frontier

Rich Skrenta Co-Founder & CEO, Topix.net

Anthony M. Townsend Research Scientist , Taub Urban Research Center at NYU Robert F. Wagner Graduate School of Public Service

Katherine von Jan Trend Director, Faith Popcorn's BrainReserve

Stuart Watson CEO & Founder, Syndicate IQ

Ron Williams President & CEO, Dragonfly Media LLC

Bob Wyman Co-Founder & CTO, PubSub Concepts, Inc.

This executive seminar examines the business opportunities, risks, policies and strategies at the crossroads of media, technology and society.

What trends and market disruptions are emerging that will change today’s economic models and alter the digital-media consumer experience? How can established companies look ahead and evaluate these developments...are they opportunities or threats? And how do new tools, services and copyright paradigms reposition the business and social landscape?

Emerging Technology, Business and Policy for Senior Executives identifies and explores new technologies and consumer behavioral shifts that senior executives with strategic and/or operating responsibility cannot afford to miss. This is a highly interactive event that includes one-on-one interviews, workshops, issue-driven discussion and focused, high-impact case studies.

Moderated by discussion leaders who are top industry experts, innovators and leaders, the program is a deep-dive look at market changes and issues with the guidance of people on the media/technology vanguard. In addition, hands-on workshops give participants practical lessons in areas such as RSS syndication, tracking and ad splicing, corporate and PR blogging, search engine marketing and listings, uses for social networks and wikis.

Why Attend?

1. To think about how shifts in consumer behavior are changing revenue models, product lifecycles and consumer experience – and how to address changes affecting a business.
2. To thoroughly understand today’s challenges in sustaining established information and media businesses and evolving them into profitable multiplatform enterprises.
3. To explore how new technologies, platforms and services into your industry sector.
4. To look ahead at new product development and new copyright models and their impact on business and social/education organizations.
5. To network with industry leaders and peers in an intimate setting focused on discovery and communication, and get sharp, strategic analysis in an informal setting.
6. To learn best practices and study the most innovative business cases to grow revenue and audience.
7. To learn about digital identity and creative commons licensing and what they mean to your business.
8. To identify and prioritize emerging market opportunities across media and communications platforms.
9. To explore new partnerships with emerging companies in the advertising, syndication, search and directory, e-commerce, third-party licensing and affiliate referral categories.
10. To gain big-picture perspective on digital media and consumer experience across the globe and on new visions of the future.
11. To become part of the Media Center executive community of results-oriented leaders preparing to address the media and business landscape of the next five years.

Program Sessions Are Being Designed Around The Following Topics:

• RSS and paid content business models, advertising, and metrics
• Search & Directory: The latest models and newest players in online search marketing and revenue
• Privacy and Identity: What they mean
• The Remix Society: Risks and opportunities in citizens becoming information DJs
• Premium services versus free content
• Open Media: What is the new transparency and how does it affect you?
• Mobile and VOIP: What matters now
• Spectrum Reallocation: Why it matters
• Censorship, surveillance and global network policies
• Digital Downloads: Music, video, DRM and everything else
• Platform Businesses: How to work with Amazon, eBay, Google and other new service models
• Value Streams: How they’re changing and where they’re going
• Audience Behavior: Tying audience segments to next generation behaviors
• Trend Watch: The Big Ideas percolating around the world
• Tour of wireless and urban landscapes
• The “New” New Networks: Enhanced TV, Digital TV, VOD and open media
• Social ventures and sustainable business ventures in digital media
• Remediation and Citizen Journalism: Social networking as the new template for media
• RFID, GPS and location-aware media
• The Killer App Complex: Will it come or is complexity and consolidation the new status quo?
• Advertising: New technologies and tools
• Informed Citizens and Social Capital: Is new technology fostering communities and better-informed citizens?
• Vendors, Partners, Coop-teration: New relationships in unfamiliar terrain
• VC View: What media and information-related products are you investing in and why?

Research and ROI: What are the new metrics?

Who should attend?
Anybody in a decision-making role involving planning, strategy or investments, including leaders within senior management, research, product development, business development and finance teams. Our cross-sector discussions welcome leaders from a variety of communications industries in established, startup or non-profit ventures, including news, advertising, technology, telecommunications, investment and research.

Tentative Program.

As of: 01/07/05

Tuesday, February 8

2 p.m. – 2:30 p.m. Check in: arrival kits, name badges and coffee at seminar registration desk

2:30 p.m. – 5 p.m. Pre – Conference Practicum, Moderator: Susan Mernit

New revenue tools 1: Audience Management, SEO optimization

(20 minutes)

? Search Engine Optimization: Ellen Siminoff, CEO, Efficient Frontier (confirmed)

New revenue tools 2: RSS & Prospective Search (20 minutes)

? Salim Ismail, Co-Founder & CEO, PubSub (confirmed)

New revenue tools 3: RSS/syndication, ad splicing and blogging (Mini – case studies)

(20 minutes each)

? Stu Watson, Founder, Syndicate IQ (confirmed)

? Bill Flitter, Founder & Chief Marketing Officer, Pheedo, Inc.(confirmed)

? Mark Fletcher, Bloglines (confirmed)

Group discussion, analysis and recommendations (20 minutes)

6:30 p.m. – 9:30 p.m. Opening program: Drinks, food, welcome and kick – off performance

Dinner: Heavy hors d’oeuvres

? Media Center welcome: Andrew Nachison

? Opening remarks: Dan Gillmor (confirmed)

? Performance introduction: Susan Mernit

? Performance: Tim Barsky (digital storyteller)

Wednesday, February 9

8 a.m. – 8:30 a.m. Breakfast

8:30 a.m. Welcome

8:45 a.m. – 10:45 a.m. Session 1

The Future: Key Social Trends, Technologies and Policy Debates

Opening talk (45 minutes)

Korea: Birth of a Broadband Nation", with Anthony Townsend, NYU/Fulbright fellow

Discussants (20 minutes)

? Mobile Obstacles and Opportunities, with Scott Fox, CEO, Global View Partners (invited)

? Copyright and Spectrum, with Lauren Gelman, Associate Director, Stanford Law School Center for Internet & Society (confirmed)

? Sharing, with Dave Samuel, President, Grouper Networks, on peer to peer networks (confirmed)

Group discussion, analysis and recommendations (30 minutes)

Moderator: Susan Mernit

10:45 a.m. – 11:15 a.m. BREAK

11:15 a.m. – 11:30 a.m.

Thinking Moment

? Censorship and Surveillance: Remarks and perspective on efforts to repress or control communication technology and how technology is both enabling journalists and dissidents and stimulating a technological backlash, with Kevin Bankston, Attorney, Electronic Frontier Foundation (confirmed)

11:15 a.m. – 12:30 p.m. Session 2

Next Generation Media: How Do Businesses Change as Disintermediation Nibbles Away at Their Margins?

Keynote Address (30 minutes)

? Scott Rafer, CEO, Feedster (confirmed)

Discussants (10 minutes each)

? Jim Kennedy, Vice President and Director of Strategic Planning, The Associated Press (confirmed)

? Jay Harris, Publisher, Mother Jones magazine, on progressive media competing for MOJO relevance/impact (confirmed)

? Caterina Fake, Co-Founder, Flickr (confirmed)

Group discussion, analysis and recommendations (30 minutes)

Moderator: Kurt Oeler, Consultant (confirmed)

12:30 – 1:30 P.M. LUNCH

Eat and mingle (avoid email!)

1:30 – 3 P.M. Session 3

New Technologies and Companies to Watch

? Talk: David Hornik, August Capital (confirmed) (30 minutes)

Discussants (10 minutes each):

? Ross Mayfield, Founder & CEO, SocialText (confirmed)

? TBD, MediaFLO (invited)

? Om Malik, Biz 2.0 Senior Writer (confirmed)

? Bob Wyman, Co-Founder & CTO, PubSub (confirmed)

Moderator: Susan Mernit

3:00 p.m. – 3:30 p.m. BREAK

3:30 p.m. – 4:45 p.m. Session 4

Discussion: Research — New Insights Into Data, Trends and Behavior

? Seth Goldstein, Co-Founder & Chairman, Majestic Research (confirmed)

? Pete Blackshaw, Chief Marketing Officer, Intelliseek; Co-Founder, WOMMA (confirmed)

? Katherine von Jan, Trend Director, Faith