Basic Circulation Sales (online)

Essential Elements of Circulation Subscription Sales, Strategies For Direct Sales To Consumers

March 29 - April 2, 2004

AIM THIS PAGE

Participation in this course is designed to assist circulation sales professionals; sales support staff and managers achieve an understanding of the basic elements of direct subscription sales. The seminar features four exercises to analyze product position, identify publication benefits, undertake direct sales activity and a case study concerning news and circulation collaboration.

The primary focus elements of the presentation are:

Building a solid sales foundation
• Service
• Start action
• Verification
• Retention

Understanding subscription sales approaches
• Telemarketing
• In-paper
• Direct mail
• Kiosk
• Sampling
• Door to door
• Crewing

Selling subscriptions to consumers
• Presentations
• Closing
• Overcoming objections

Sales logistics
• Scheduling and coordinating
• Measuring
• Integrating

The learning outcomes of this course can be used in part to help design, execute and manage appropriate sales models for individual markets.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $200.00

Location: Online

(This seminar has already occured)