Designing the Digital Experience

July 14 - July 16, 2008

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Featured Discussion Leaders

Dan Cox President, Mediaphormedia Session: Publishing in the Experience Economy.

Val Hoeppner Manager of Multimedia Education, Diversity Institute, John Seigenthaler Center, Nashville, Tenn. Session: Digital Toolbox: How to get the most from your photography, audio and video

Rob King Editor-in-Chief, espn.com Session: ESPN.com: Creating Fan-tastic Experiences.

Nora Paul Director of Journalism and Mass Communications, University of Minnesota, Minneapolis Session: Research That's Relevant: What DiSEL Studies Advise about Everyday Usability & Design Decisions.

Dale Peskin Founder and Managing Director, iFOCOS Session: Your Brand; Their Internet: How to Connect Your Objectives with Their Behaviors on the Net

Chris Willis Vice President of Social Media, Footnote.com Session: The Disruptive & Democratic Web

Don Wittekind Assistant Professor, School of Journalism and Mass Communications, UNC-Chapel Hill Session: Interactive Multimedia: Creating Immersive Experiences

Cosponsored by the Society for News Design.

A seminar for Web designers and producers who want to create engaging, interactive digital experiences for users.

Who Should Attend?
Web designers, editors, producers, and interactive technology developers who want to apply their creative vision to the widest spectrum of digital experiences.

How Your Organization Will Benefit
From Web site design to the packaging and distribution of information, participants will gain the tools to create interactive digital experiences for consumers that are useful, usable and enjoyable. They will return to their organizations ready to be creative problem solvers, providing the critical links that connect consumers and communities through technology, behavior and aesthetics. They will find out what works and what doesn’t in the digital environment and how to make smart decisions in content creation, design, navigation, branding, marketing and advertising. Seminar sessions include:

Monday, July 14

Creating a Fan-tastic Experience. Learn how the leading multimedia, multi-platform sports entertainment company engages audiences in content creation that extends the ESPN brand across the expanding digital landscape.

Multimedia storytelling: When is it worth it? Online bells and whistles can deliver your message with impact, but done in the wrong way, they can annoy your reader. Find out how to do multimedia right.

Multimedia Toolbox. Make multimedia part of the daily reporting process. Discover the tools you need and how to produce multimedia stories efficiently, effectively and economically.

Interactive Multimedia: Creating Immersive Experiences. Using Abobe Flash, any organization can create simple simulations that allow visitors to become part of the story. Learn about the brainstorming and story boarding process involved in a hands-on workshop.

The Disruptive and Democratic Web. Take a virtual tour of the innovative, searchable social web site that lets visitors discover, contribute, share historic documents and pay tribute to Vietnam War heroes, followed by a visit to "The Wall" in Washington, D.C. http://go.footnote.com/thewall

Experience the Newseum. Tour the new Newseum and participate in a lively discussion about the freedoms guaranteed in the First Amendment.

Publishing in the Experience Economy.  Learn how to engage audiences, build brand and develop new revenue across digital platforms.

Wednesday, July 16

Your Brand; Their Internet.  Decoding the "online newspaper" for what online audiences really want and do.  Learn how to connect your objectives with your users’ behaviors on the Net and create a visual identity across platforms.  Participants are encouraged to share their projects in small-group, face-to-face sessions with peers and industry leaders. Take home winning, personalized strategies that take your Web experience to the next level. 

What They Say
“In 2001, Yahoo! owned half the market for search. Four years later, they had lost half that market to Google, because Google's design is more user-friendly. The lesson from this is that the media company that provides the easiest-to-use interface will win and keep the eyeballs of news consumers. History has shown that design can make - or break - any online initiative.”
Alan Jacobson, President
Brass Tacks Design, Norfolk, Va.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,875

Note: Special pricing for weekly organizations: $975. No other discounts apply.

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

Click here to register for this seminar