Designing the Digital Experience Workshop

July 14 - July 14, 2008

AIM THIS PAGE

The first day of API's seminar Designing the Digital Experience is also being offered as a one-day workshop!

Web designers, editors, producers and developers will learn to craft multimedia platforms and stories that connect with always-on audiences.  You’ll learn from some of the best instructors in multimedia storytelling and network with participants, just like you, during workshops, lunch and dinner at API.

Here’s what you’ll experience:

• Creating a Fan-tastic Experience: Rob King, Editor-in-Chief of espn.com, brings the ESPN playbook for engaging audiences in content creation that extends the brand across an expanding digital landscape.
• Interactive Multimedia: Creating Immersive Experiences: Don Wittekind, UNC-Chapel Hill Assistant Professor and SND Multimedia Quick Course chair, shows how any organization can create simple graphic simulations using Adobe Flash that allow visitors to become part of the story. You’ll also participate in a hands-on brainstorming and story-boarding workshop.
• Multimedia Designer’s Toolbox: Val Hoeppner, Manager of Multimedia Education, Diversity Institute. Nashville, Tenn., shows how to make multimedia storytelling part of the daily reporting process. Learn to get the most from your photography, audio, video and multimedia resources.
• Multimedia Storytelling: When is it worth it? Nora Paul, Online Director of Journalism and Mass Communications, Univ. of Minnesota, reveals what DiSEL studies advise about everyday usability and design decisions. Find out if your home page engages users and drives traffic to other pages or if you cross the line between being informative and becoming overwhelming. Learn to assess and analyze your online effectiveness.

Of course, after the first day, we think you’ll want to come back for days two and three to learn how to design social networking sites that build your brand, new content that expands your audience and much more. Try us out the first day and you can still upgrade to a full participant for only $1,125.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $795

Hotel/Meal Package:
Please note this workshop starts at 8:15 a.m. Attendees who wish to come in the night before should advise seminar coordinator Angie Guevara, and a room reservation form will be sent to you. API's conference hotel is the Hyatt Regency Reston; rooms are $245 per night.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)