Partnership for Online and Beyond: Strategic Thinking for a Multiplatform World

For global and national markets - April 26-30, 2004

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Click here to register for this seminar

What does your organization need to get to the next level of convergence? Your team’s attendance at Partnership for Online and Beyond at The Media Center.

Previously known as Digital News Management, Partnership for Online and Beyond is an intense, small-scale seminar that gathers senior executives from both Web and traditional media operations to tackle the challenges and rewards of multi-platform and interdepartmental cooperation. It is designed to boost cross-company teamwork and sharing of the core knowledge and strategies required for building lasting multi-platform news operations.

As usual, The Media Center has lined up a fascinating collection of visiting discussion leaders, including Alan Gregerman, a nationally-known expert on business strategy, innovation and leading change and author of the acclaimed business book “Lessons from the Sandbox”; Mark Silverman, publisher and editor, The Detroit News; Nic Newman, head of editorial development and technology, BBC News Interactive; Len Apcar, editor-in-chief of The New York Times on the Web; Chris Schroeder, vice president of strategy at The Washington Post Company; Chris Peacock, executive editor/vice president of Fortune.com / Business2.com, TIME Inc.; Jonathan D. Hart, Dow, Lohnes & Albertson, PLLC, Washington, DC; Scott Woelfel, co-founder of CNN.com and president & CEO of Armchair Media; Retha Hill, vice president for content development for BET.com; Chris McGill, director of news, Yahoo; Michael Silberman, MSNBC.com managing editor, east coast; Carlos Silva, senior vice president of AOL News and Sports; Gary Kebbel, director of AOL News Services; and John Seigenthaler, founder of The Freedom Forum's First Amendment Center.

Former CNN executive/Media Center Senior Fellow Carin Dessauer is this year’s program chair and moderator.

Participants will visit The Freedom Forum and the Dulles, Virginia, headquarters of America Online. They will also spend a day at the media conglomerate of Gannett and USAToday/USAToday.com, hosted by USAToday.com SVP and Publisher Jeff Webber, USAToday.com’s Editor in Chief Kinsey Wilson, Gannett Broadcasting SVP Dick Mallary, Gannett Company SVP for news Phil Currie, Gannett Company SVP for diversified business and development Jack Williams, President of Gannett’s Newspaper Division Gary Watson, and Gannett Director of News Development Jennifer Carroll.

And finally, online publishing expert and former LATimes.com editor Leah Gentry will prepare a written strategic analysis of every participating company’s Web site, which alone would make this seminar worthwhile. Return to your office with this powerful tool to inspire prompt action for improving your online operations.

And the results of Partnership for Online and Beyond?

• Align-Online and offline strategies and workflows to maximize the impact and reach of news and information initiatives on all platforms

• Develop-A battle plan to tackle institutional and cultural barriers, clearing the way for successful convergence

• Learn-Ideas on how the Web can fulfill critical journalism and revenue objectives for diversified, converged multimedia news and information companies

• Build-A common knowledge base for setting overall objectives and strategies

• Create-A cohesive, multimedia vision to integrate strategies and workflow of all available delivery channels

• Understand-Confidence in knowing what building value really means - for brand, audience and advertisers and business partners

• Institute-The creation of a powerful and profitable multimedia news and information brand

Teams must include at least one Web and one non-Web representative. The Media Center strongly encourages larger management teams of online and offline content and business executives, joined by top decision makers from marketing, business development and advertising.

The Particulars

Please read API's Registration, Tuition and Hotel Policies

Team Package price (includes tuition, 5 nights hotel, most meals for TWO people): $6,600
Additional people from same company: $2,725 (includes hotel)
Additional overall discount for teams of 5 or more: 10 percent

The early-bird discount deadline has already passed.

Location: Reston, Virginia