Monetize The Web

The Zip-Boom-Bop Holy Cow Oh My God Ka-Ching Master Class

November 15 - November 17, 2004

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Please send sponsorship inquiries and speaking proposals to andrew@mediacenter.org.
Sponsor pricing and details: click here

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Featuring:

Leonard M. Apcar
Editor in Chief, NYTimes.com

Daniel Burrus
CEO, Burrus Research Associates, Inc.

John Cantarella
Director of Strategic Planning and Business Development, New York Times Digital

Lisa DeSisto
Vice President and General Manager, Boston.com

Rob Fassino
Vice President of Business Intergration and cofounder, The Knot

Dennis Flynn
Senior Fellow, The Media Center; CEO/Founder, The Sonar Group

Peter Horan
CEO, About.com

Pam Horan
Vice President Marketing & Membership, Online Publishers Association (OPA)

Patrick Keane
Head of Advertising Sales Strategy, Google Inc.

Leo Kivijarv
Vice President, PQ Media LLC

Jason Krebs
Vice President, Sales & Marketing, NYTimes.com

Robert Larson
Director of Product Management and Development, New York Times Digital

Jeremy Liew
SVP, General Manager, Netscape.com

Lincoln Millstein
Executive Vice President,, New York Times Digital

Michael Rogers
interactive Media Pioneer, Author and Blogger, The Practical Futurist

Carley Roney
Editor in chief and cofounder, The Knot

Michele Slack
Director, Marketing and Operations, New York Times Digital

Doron Wesly
Director of Industry Research, Interactive Advertising Bureau

How does an organization grow its business through online products, services and techniques? How can it identify and act on emerging online opportunities? The first step is to command comprehensive knowledge of the latest developments in Internet advertising and revenue tactics. The next step is to understand new opportunities in the emerging landscape of digital, audience-centric communications. Seminar participants visit the offices of premier sites for consumer information and news: The Knot and New York Times Digital. The seminar program covers such topics as:

Contextual text advertising
Behavioral targeting
Cross-media advertising
Syndication and multiple/alternative revenue streams
Making money from blogs
Advertising that rocks – formats that work
Search engine optimization and audience development
How to demonstrate online ROI
The latest money-making opportunities and challenges
The innovation process
The Media Center Matrix, a model for understand opportunities for innovation at the intersection of media, technology and society Participants will learn how to achieve profit and brand objectives in this intense 2-day study tour.

Who should attend: Your company’s representation should include decision makers - senior business development, strategy and corporate executives. You will focus on proven money-making products, services and techniques and audience behavior and trends, and learn from senior management at two of the most innovative online media operations. In addition, participants will explore and discuss approaches to new opportunities – for new business and social benefits - as technology enables new means of communication and as audience behavior transforms from passive to active in the emerging open media environment.

We’ll also have some nice down-time and networking opportunities, including a dinner Nov. 16 sponsored by Google.

For the morning of Nov. 17 we've scheduled an executives forum in symposium format, with several guest senior executives from a range of companies joining us for a conversation looking beyond today's best practices to new revenue opportunities emerging at the crossroads of media, technology and society.

The Particulars

Please read The Media Center's Registration Policies

Tuition: $2,500

Additional people from same company: $1,875
Additional overall group discount for teams of 5 or more: 10 percent

Location: New York, NY

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