Circulation Executives: Best Practices for Increasing Readership, Retention and ROI

November 7 - November 12, 2004

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Featured Discussion Leaders

Mary Donohoe Vice President and Director of Marketing and Member Services, National Geographic Society Session: Leveraging the Brand; Discover the power of portfolios and how to strengthen your brand from a living case study – the National Geographic Society, which a grew from one magazine to an array of products and services.

Karen Rice Gardiner Director of Creative Services, National Geographic Society Session: Leveraging the Brand; Discover the power of portfolios and how to strengthen your brand from a living case study – the National Geographic Society, which a grew from one magazine to an array of products and services.

As a circulation executive, you play a variety of roles – strategist, innovator, marketer, risk-taker. The challenge? To create a first-class circulation department that grows readership and revenues, increases penetration and battles churn.

API can help you achieve that goal. Circulation Executives: Best Practices for Increasing Readership, Retention and ROI provides the strategies and tactics that will let you put the brakes on reader erosion by building stronger relationships with readers, seeking out highly targeted slices of the market, increasing subscriber value and providing solid-gold customer service.

You’ll strengthen your leadership skills through an intense, daylong, computerized leadership and management simulation, unique to API.

You’ll also learn about the power of portfolios and how to strengthen your brand. We’ll visit the National Geographic Society and learn from its key marketing executives how this highly regarded international organization went from publishing one magazine to delivering an array of products and services – across all platforms – to satisfy its diverse audiences.

Who Should Attend and Why

Vice presidents/circulation; circulation directors, managers and assistants; and managers of circulation marketing, home delivery, single copy, operations and transportation and their assistants should attend. Attendees gain:

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,700.00

Hotel/Meal Package: $1,000.00.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston

(This seminar has already occured)