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Ken Sands
Executive Editor for Innovation, Congressional Quarterly

Appearing at:
Transforming the Newsroom
07/14/2008 - 07/16/2008

Find Seminars

Early-bird Deadlines

Register soon for early-bird savings:

» Managing the Weekly Newspaper

9/8 - 9/11/2008

» New Editors' Survival Guide

9/15 - 9/18/2008

» News Editors and Copy Desk Chiefs:
New Roles in a Changing Newsroom

9/15 - 9/18/2008

» Growing Audiences Beyond News

9/22 - 9/24/2008

Advertising Leadership: Building Your Team, Your Revenue, Your Market Share

(community markets)

September 19 - September 24, 2004

AIM THIS PAGE

For more information on this seminar, please contact Sharen Kardon at skardon@americanpressinstitute.org.

Featured Discussion Leaders

Kathy Beitler
Managing Director, Belden Associates
Session: Taking Your Customer’s Pulse – Advertiser Satisfaction Research

Jerry Bellune
Editor/Owner, Lexington County (SC) Chronicle
Session: Major League Sales Coaching on a Minor League Budget

R. Bruce Bradley
President, Landmark Publishing Group
Session: Leadership Lesson

Mary DeNiro
Vice President-AdvertisingMadison (WI) Newspapers
Session: Essentials of Advertising Sales Leadership

Jean Mahon
Director of Marketing, Hall Automotive
Session: Reality Check: Advertiser Roundtable

Bill Smith
Advertising Director, The Free Lance-Star
Session: Power Packaging: A Case Study

Seminar Focus

Advertising managers today need multiple skill sets: strategic planning, staff development, customer relationships and, of course, selling. In two versions of this seminar, members focus on all these issues, tailored specifically to the size of their own markets, staffs and resources. Both seminar versions include "The Sherwood Courant," API's innovative, daylong computerized simulation program, which challenges members to engage in a myriad of management scenarios and personnel issues.

Who Should Attend and Why

Advertising vice presidents and directors, retail managers, national and major-accounts managers, classified managers, senior sales executives and marketing managers should attend. Attendees gain:

An ability to analyze markets and competition, measure advertising-sales potential and design effective strategies for maximizing revenue and market share

Communication and management skills to inspire top performance from diverse staffs

Confidence to lead change effectively and move an organization forward in the face of resistance and budget constraints

Session Sampler

Critical Issues in the Fight for Market Share

Taking Market Share from Broadcast

Sales Leadership

Creating a Common Sales Culture

Managing, Coaching,

Counseling Your Reps

Testimonials

"API was been incredibly hospitable and so well organized. Thank you so much for making the experience run smoothly."

Barbara LaMotte
Recruitment Sales Manager, St. Paul Pioneer Press

"Looking forward to implementing learned ideas."

Jay Higa
Retail Advertising Director, The Honolulu Advertiser

"Great program. Time well spent."

Carla M. Berry
National Sales Manager, San Jose Mercury News

"This program exceeded my expectations. The info from the speakers was valuable, as well as the wealth of info shared between fellow seminarians. "

Rachelle Franklin
Classified Sales Manager, The Spokesman-Review, Spokane (WA)

"Very enjoyable, informative and thought-provoking."

Gary Nease
Auto Sales Manager, The Greenville (SC) News

"Great program! Gained lots of ideas to improve my skills and help my department move forward."

Daniel Fritts
Retail Sales Manager, The Spokesman-Review, Spokane (WA)

"This was an amazing experience and I would love to come back."

Kristen M. Schiro
Retail Advertising Manager, The Courier News

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,700.00

Hotel/Meal Package: $1,000.00.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia